design & code, made by hand.

Built in SwiftUI with SwiftData for local-first storage. On-device AI for the affirmation generation — your data never leaves your phone.

The Today screen is intentionally quiet: one affirmation, one task, one streak. Everything else is one tap away. The check-in flow uses gentle language by design — "How's today going?" instead of "Did you do it?" — because the wording is the product.

Designing for ADHD brains taught me that defaults are everything. Most apps' defaults assume a neurotypical user with strong executive function. Inverting that — assuming the user might be having a hard day, every day — changed almost every interaction.

Shipping an iOS app from design to TestFlight in-house also reframed what "finished" means. There's no version of this app that's done; there's just the version that's good enough to ship to the next round of testers.

We went to a high school. Roskilde Highschool, Friday March 6th. Two team members, 9 groups of teens, face-to-face interviews. Phones out. We asked about climate change, campaigns, social media habits, and games.

Then we did something the brief didn't ask for: we borrowed VR headsets from KEA's tech lounge and ran usability testing with Greenpeace's 360° campaign videos. The teens loved it. The novelty pulled them in; the content kept them.

Real client briefs change everything. Research stops being theoretical; the people you're designing for are 13 and tell you exactly what they think. The target audience was younger than Greenpeace usually targets, which meant their existing campaign playbook didn't apply — we had to build something from scratch in two weeks.

Testing with VR was a gamble that paid off. It wouldn't have shown up in desk research as the "right" channel, but watching teens fight for the headset told us more than any survey could.

Full UCD process, by the book and then some. Business Model Canvas → personas → flow charts → wireframes → three rounds of style tiles → BERT (bipolar emotional response testing) on the style tiles → first prototype → expert review with the teachers → second iteration → think-aloud usability test → final.

The brand was developed from scratch — handwritten Wanderlust wordmark, backpacker silhouette mark, deep teal-to-coral sunset palette. Style tiles were tested with the target audience using BERT bipolar scales (Modern–Old Fashioned, Friendly–Intimidating, Adventurous–Safe). The winning direction informed everything downstream.

Group projects are 30% craft and 70% process. The Trello board, the shared Figma, the daily standups — none of that is glamorous, but it's what kept four people aligned across two weeks of iteration.

BERT testing changed how I think about visual design. We had three strong style tiles; without testing we'd have picked the one we personally liked. The audience picked a different one — and they were right for this audience.